2018

 

UXUI

-

PRODUCT BY

LM INTELLIGENCE TECH LTD.

CENGCEN

CengCen is your best pet nanny, accompany with your fur-kids while you are not at home. It is an indoor pet monitor launched by LM Intelligence Tech Ltd. in 2019. It has a wide-angle camera, two-way audio and treats launcher that could be remote-controlled. Through CengCen, you can interact with your furkids wherever you are.

 

 

CHALLENGE

 

Separation anxiety is a common issue for pet owners and their fur-kids. Household monitoring cameras allow owners to see their pets remotely, yet the one-way video doesn't solve the anxiety problem from the pets' side. Pet monitors and treat dispensers in the current market seem good solutions for this situation. However, the expensive price around $1400 Chinese Yuan/ $200 US Dollar is way beyond the budget of many pet owners.

 

DESIGN SOLUTION

 

CengCen smart pet monitor targets pet owners who have a busy lifestyle in China. With audiovisual interaction and treats tossing function, CengCen alleviates separation anxiety at a more affordable price.

 

 

GREAT FEATURES OF CENGCEN

TWO-WAY

INTERACTION

REMOTE

CONTROLLING

HEALTHY

TREATS TOSSING

AUDIOVISUAL

COMMUNICATION

AUDIOVISUAL INTERACTION

 

CengCen provides 24/7 video taking in high resolution, and allows pet owners to see their pets in real-time. Embedded stereo speaker lets your fur-kids hear your calling even from another room. High fidelity microphone with noise-canceling function makes you feel like face-to-face interaction with your pets at home.

 

TREAT TOSSING

 

You can launch treats as a distraction for your pets' anxious. The treat tossing could be functioned as a reward for your fur-kids stop pacing, licking or barking as well. CengCen could be placed on a table or mounted on a wall to avoid pets hitting the device.

 

HEALTHY TREATING

 

Unlike automatic pet feeders that provide a full meal each time, CengCen dispenses 3 to 5 pieces of treats on one trigger, and 3 times a day at max. You can treat and interact with your loving pets more often, keep them healthy, and avoid becoming overweight.

 

 

FLOWCHART

UX ANALYSIS

 

Real-time monitoring mode

 

Real-time monitoring mode is the high-traffic screen of the CengCen app. While using the app, users spend most of the time on this screen to attract pets with their own voice, see their loving fur-kids through the camera head in real-time, and toss treats to reward them or calm them down.

 

 

 

TASK 01

Main menu bar - To keep the menu bar fixed on the bottom screen or not

 

 

Fixed menu

 

 

 

Hidden menu

 

 

PRO

  • Having a fixed menu bar allows users to access the main features on any screen quickly.

 

CON

  • A fixed menu bar takes space of the screen, which reduces the size of the usable screen.
  • Too many buttons on the screen at the same time takes focus away from the call-to-action.

 

Solution

Have fixed menu bar on the screens of the first level to able users to switch in between the main feature screens quickly, yet have a simple operation screen while on the real-time monitoring mode or on other specific tasks.

 

 

 

 

TASK 02

Camera-related functions - Separating the photo-shooting and video-taking function as two buttons, or integrating them as one button

 

Separated

Listing out all the functions separately to let users know what functions are accessible on the real-time monitoring mode.

 

Integrated

Users could access the two functions at the same time.

 

Solution

Capturing the best shot of pets isn't an easy task. The integrated camera function button would let users not miss out on any of the actions of their fur babies. Pet owners could take screen shots by clicking the camera button or long-pressing the button to video shooting the whole action.

 

 

Separated - Photo-shooting and video-taking functions

 

Integrated - Camera function

 

 

 

 

TASK 03

Hierarchy of the functions - Emphasizing the "key" feature - treats tossing

 

More treats owners give to their pets, more treats they would purchase from CengCen. Therefore, for the business point of view, emphasizing the treats tossing button to encourage pet owners to use it yet with the limitation to prevent pet obesity is one of the main tasks for UXUI design.

 

I have tried different approaches to solve this task:

  • Centering the button
  • Lifting the button
  • Applied different design treatments between the treats tossing button and others

 - Making the type and icon larger and bold

 - Circling the button

 - Increasing the shadow

 

UI DESIGN

 

CengCen

 

Always be there with your furkids

Copyright © 2020 Tina Tsung